Max ROI
31 stories
Maximilian ROI has spent thirty years inside organizations large enough to have a Vision Statement and self-aware enough to ignore it. He has run the offsites. He has said synergy in front of a board, with a straight face and a waterfall chart, and meant it.
Today, Max is the Dean of Steerania’s School of Bullshit. He describes this as his pro bono contribution to society. He takes the role completely seriously, which is itself the joke.
The dictionary exists because the language of business is a craft, and like most crafts it is easier to participate in than to explain. Max has decided, at this point in his career, that explanation is the more interesting option. He is not here to expose the system. He helped build it.
